My goals are to make the web a better place, and to make awesome websites for awesome people. If you’re awesome, and you want an awesome website, send me a wave and let’s see what kind of web we can build together.
I grew up in QLD, Australia, surrounded by artists and engineers. I am a gemini – if you believe in that sort of thing – with a need to combine opposites in my work life to stay sane; namely, tech and art. If I ignore one for too long, I yearn for the other. During the university years, I studied Physics, Math, Geology and Astronomy for nearly 2 years – with the idea that becoming Ellie out of Carl Sagan’s novel Contact would be awesome.
Realising that real-world astronomers spend a little too much time at university research labs for my liking, analysing radio static, and after ignoring my creative side for too long, I switched degrees, and started studying the polar opposite – Literature, with the thought of seeing where it lead.
While taking part in that, I was drawn to multimedia, as a bit of fun, and was lead to web design and development. I have been building websites since 1999, and in 2004 obtained some formal qualifications – Certificate IV in IT (Multimedia) which I completed at Axiom College in Milton, QLD.
For 7 years of my adult life I worked as an Application Specialist and Autodesk Official Training Centre Officer, working for an Autodesk Premiere Solution Provider. Sounds scary / impressive, but really just a lot of sales-y jargon engineered to sound impressive. I was tech support and a teacher for some 3D software that (mostly) engineers use.
My day job involved supporting and training people from all over Australia in Autodesk Inventor (3D modelling software for manufacturing applications), plus building the odd computer workstation – tweaking for CAD-specific needs.
My secondary position at this workplace was loosely dubbed “marketing”. As part of a small business, I designed anything they needed – the company website (at the time), business cards, email signatures, office signs, brochures, advertisements, Christmas cards – you name it, I designed and configured it for whatever application was required – print, email, web, etc.
Feeling the urge to move on to something more creatively driven yet again, I left the world of Autodesk and have been working as a full-time web designer since 2009. In 2010 I began working for the Brisbane web design house, (zero)seven.
In late 2014 I left (zero)seven to undertake freelance work full time, under the business name Equivalent Exchange, which I’ve been operating under since 2009 on a (very) casual basis.
Why call a design business “Equivalent Exchange”? It suited me at the time, as a devoted geek – proud Amestrians will understand. But for those who haven’t seen or heard of the anime series, Fullmetal Alchemist, and without going into the lore of the anime, equivalent exchange is a concept that deals with receiving something based on what energy and dedication everyone is willing to put into a project. This is a concept that is essential for a successful web project that gracefully evolves over time to suit business requirements, as a website needs as much dedication and enthusiasm from the client as it does from the web developer.