Pterodactyl Helicopters is a single Helicopter operator specialising in Charter and Aerial work in Ipswich the Brisbane and Lockyer Valleys QLD, Australia.
The business owner, Mike, wanted a CMS that he could update with news, photos, info about the helicopters, specials, calendar of his flights and locations, and a 3rd party booking function – so wordpress was the obvious solution to use as a framework.
The site went through a design approval process with Mike, and was then coded as a WordPress theme, including the integration of several plugins to suit his requirements – such as the rotating image gallery on the homepage (with the ability to add an image gallery to any page), flight calendar, blog, etc, all easily updatable by Mike and not requiring any web coding experience to do.
Early 2013 I started helping Mike climb the SERPs a little higher on Google by providing SEO (search engine optimisation) services, and optimising and branding both Google Places and YouTube accounts for his business and fleshing out his copy – both writing new content, and editing existing content. This content overview helped Mike achieve – and importantly, maintain – a #4 position in Google for his desired keywords, and has boosted his online enquiries significantly.
In August 2013 I upgraded the site’s desktop-only theme and created a responsive theme (meaning that the site adjusts its content depending on whether you’re viewing the website from desktop or handheld device), and upgraded his events management area. Turning Mike’s website responsive means that it’ll look great, no matter where it’s viewed from!
WordPress was chosen because Mike can update the news and pages himself. I suggested he use twitter for his weekend specials, and now when he tweets them, they automatically appear on the right side of the site in the twitter feed.
Feedback from Mike has always been positive. He loves the site; loves how he can update it, loves how twitter and facebook have been made useful to him and his business, and loves how integrated and easy wordpress is to use.
This website was a complete success, in other words!